The State Of The Outdoor Economy Plus: Stio Launches Footwear

Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford to take a look a bigger look at the outdoor industry.Optimism was high at the end of 2024 that the outdoor industry was due for a come back year. Inventory issues had improved and open to buy was increasing. But with the end of the first quarter just a couple of weeks away things have fallen off of a cliff. We take a look at what happened and what to expect. (07:25)Then the crew turns their attention to a new backpack by Yeti (that looks an awful lot like something made by Mystery Ranch) and the recent news that two outdoor parent companies Solo Brands & Pelican International are experiencing financial distress. Is this related to the other issues the industry is experiencing? We take a deeper look. (24:59)Lastly for The Parting Shot Colin looks at the new footwear collection launched by Stio. Will Stio's Mahomes like luck continue? (43:08)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].