EPISODE · Aug 14, 2026 · 50 MIN
The State of Travel Is Getting Harder to Control
from The Skift Travel Podcast · host Skift
Sarah Kopit and Seth Borko unpack two forces reshaping travel: the creator economy’s impact on hotel brands and Skift Research’s State of Travel 2026 report. They discuss the Aman creator controversy, why hotels need a new playbook for independent reviewers, and the new Travel Stack framework showing how consumers, commerce, operations, and experiences are changing across the industry. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 00:00 State of Travel Teaser 01:04 Inside the Report 02:22 Chart Nerd Talk 03:03 Ironing Board Hack 06:44 Aman Drama Goes Viral 08:48 Creator vs Media Explained 10:49 What Happened at Aman 14:08 Aman Responds to WSJ 16:53 Crisis Comms Lessons 21:05 Creators and Headlines 24:43 Back to State of Travel 25:05 Whimsy Meets Data 25:54 New Travel Stack Framework 28:18 Breaking Down Consumers 31:11 Favorite Charts and Trends 33:08 Booking Channels Trust Gap 35:25 Green Talkers Sustainability Gap 36:34 Psychographics Explained 43:40 Finding the Report Link 44:29 Black Toilet Seat Update 45:18 Winners Losers Eclipse Tourism 47:43 Final Goodbye and Feedback
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The State of Travel Is Getting Harder to Control
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