The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers

Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI.    You’ll hear:   → Why the store is the brand → How Howler Brothers was born out of camaraderie & creativity → The proper way to embrace both your employees & AI → What to look for in your brand ambassadors → Why the retail experience has more to do with feel than metrics   🔗 Connect with Rick Wittenbraker & Howler Brothers:  https://howlerbros.com/ https://www.linkedin.com/company/howlerbros/ https://www.linkedin.com/in/wittrick/   🔗 Connect with Lindsey Buxman & Sotto: https://www.withsotto.com/ https://www.linkedin.com/company/withsotto/ https://www.linkedin.com/in/lindseybuxman/