The Store That Sells Stories: How GOD TRADING Changed My View on Selling

In this episode, I share the unforgettable experience of visiting GOD TRADING, a unique Indian jewelry store in Ebisu, Tokyo. I didn’t plan on buying anything—but after a conversation with the owner, Mr. Imai, I walked out with a beautiful piece I never expected to purchase. Why? Because it wasn’t just about the product—it was the story.Mr. Imai doesn’t sell jewelry; he shares the soul behind each piece. His storytelling transforms each item into something meaningful, drawing you in with quiet intensity and sincerity. It made me reflect on my own work at Makoto Megane: what truly connects people to what they buy isn't just specs or price, but emotion and narrative.Join me as I explore the magnetic power of stories in retail, what it means to truly “sell” with heart, and why I try not to visit GOD TRADING too often—because I know I’ll walk out with something again.