EPISODE · Oct 13, 2023 · 51 MIN
The stories behind Bailey's, Ciroc and Tanqueray from the man who created them
from On Strategy Showcase · host Fergus O’Carroll
David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode.
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The stories behind Bailey's, Ciroc and Tanqueray from the man who created them
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