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The stories behind Bailey's, Ciroc and Tanqueray from the man who created them episode artwork

EPISODE · Oct 13, 2023 · 51 MIN

The stories behind Bailey's, Ciroc and Tanqueray from the man who created them

from On Strategy Showcase · host Fergus O’Carroll

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode. 

What this episode covers

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode.

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The stories behind Bailey's, Ciroc and Tanqueray from the man who created them

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 51 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on October 13, 2023.

What is this episode about?

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode. 

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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