The Story and Strategies Behind Live Well Scaling to $25M in 2.5 Years (Reggie Mackey)

#23 An unheard of home care success story—Reggie Mackey and his team have built Live Well Home Care to a projected $25M in annual revenue in just two and a half years. The company is 98% VA funded, works mostly in rural markets across 30 states, and credits its growth to one thing: customer service—taking care of people who take care of people. Reggie shares how they approach recruiting in hard-to-staff areas, why their branch managers are measured on more than just dollars, and their “old-school” methods that still work today. He also talks about their next chapter—helping other agencies with staffing and recruiting with Staff Well.Reggie Mackey on LinkedInLive Well Home Care websiteStaff Well—contact Reggie directly for more information Chapters:01:23 Reggie's Personal Journey and Background05:25 The Decision to Start LiveWell Home Care06:34 Building a Founding Team for Success09:25 Initial Vision and Early Challenges10:19 Early Growth and Client Acquisition13:15 Focus on VA Clients and Unique Approach16:39 Expanding into New Markets and States23:56 Surprises in New Markets and Business Model25:39 Business Structure and Branch Management28:33 Branch Manager Roles and Responsibilities32:34 Compensation Structure for Branch Managers34:44 Credentialing and Financial Management36:01 The Journey to Success: Overcoming Initial Hurdles37:35 Navigating Credentialing and Contracting Challenges38:38 Understanding Market Dynamics: Rural vs. Urban40:36 Organic Growth: Building a Profitable Business42:39 Simplicity in Home Care: Focusing on Core Functions46:26 Recruitment Strategies: Finding Talent in Rural Areas52:33 Staffing Challenges: The Never-Ending Rubik's Cube59:19 Customer Service: Taking Care of the Team01:03:35 Old School Methods in a New Age01:05:59 Doing Life Together: Building a Strong Team Culture01:08:09 Future Aspirations: Expanding and Supporting Others