The story behind Hanes' Make Yourself Comfortable platfor...

What this episode covers

The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 46 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 14, 2023.

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