The story behind Hanes' Make Yourself Comfortable platform

from On Strategy Showcase · host Fergus O’Carroll

The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.

Episode metadata supplied by the publisher feed · Published May 14, 2023

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The story behind Hanes' Make Yourself Comfortable platform

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