The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

from On Strategy Showcase · host On Strategy Showcase

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?

Episode metadata supplied by the publisher feed · Published Aug 24, 2025

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The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

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