The story behind Kellogg's brand refresh

What this episode covers

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 49 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on March 16, 2025.

What is this episode about?

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit...

Can I download this On Strategy Showcase episode?

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