EPISODE · Mar 16, 2025 · 49 MIN
The story behind Kellogg's brand refresh
from On Strategy Showcase · host On Strategy Showcase
Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.
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The story behind Kellogg's brand refresh
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