The Story Behind One of Lehi’s Favorite Food Truck Businesses

Building Community One Plate at a Time | William Zuniga on Nachos Life, Food Trucks, and Family Entrepreneurship | Roots and Branches of Lehi PodcastIn this episode of Roots and Branches of Lehi, host Ryan Harding sits down with William Zuniga, owner of Nachos Life on Lehi Main Street, to talk about entrepreneurship, family, and the power of creating experiences that bring people together.William shares his journey from Cartagena, Colombia, to Utah, where he originally came to study before meeting his wife and building a life centered on family and community. After being laid off during the COVID-19 pandemic, William and his family embraced entrepreneurship by launching a shaved ice business. That experience eventually led them to open Nachos Life, combining bold American and Mexican-inspired flavors with a welcoming atmosphere that has become a favorite gathering place in Lehi.The conversation explores the evolution of Utah County’s food truck scene, the challenges of running both a restaurant and a mobile kitchen, and what it takes to consistently serve high-quality food while catering festivals, businesses, and community events. William also explains why live music, karaoke nights, and personal customer connections are just as important as the menu, creating an environment where people come for more than just great food.From memorable customer stories to lessons learned through faith, patience, and perseverance, William offers encouraging advice for anyone dreaming of starting a business. His story is a reminder that success rarely happens overnight—but with hard work, consistency, and genuine care for people, small businesses can become an important part of a community's identity.📌 Love discovering the local businesses and entrepreneurs helping Lehi thrive? Subscribe for more Roots and Branches of Lehi episodes celebrating community, leadership, and local stories.🏡 Brought to you by Work Hard Mortgage — helping families go from renting to rooted.⏱ Key Moments in This Episode• 00:00 – Podcast Welcome• 00:37 – Meet William Zuniga• 01:45 – From Colombia to Utah• 02:57 – Family and New Beginnings• 04:48 – The Story Behind Nachos Life• 05:06 – The Pandemic Pivot• 07:58 – Bringing Live Music to Main Street• 09:21 – Why Gourmet Nachos?• 11:01 – Inside the Menu• 14:01 – Catering and the Food Truck Business• 16:31 – The Growth of Utah County Food Trucks• 17:14 – Food Truck vs. Restaurant Life• 18:25 – Behind the Scenes of Daily Operations• 19:06 – Landing Major Clients• 21:19 – Why Consistency Matters• 22:19 – Choosing Lehi Main Street• 23:02 – Community Support Stories• 24:42 – Teaching Entrepreneurship to His Children• 25:34 – Memorable Celebrity Encounters• 28:09 – Advice for Aspiring Entrepreneurs• 29:44 – Early Challenges, Faith, and Perseverance• 32:57 – Pricing, Expectations, and Customer Service• 34:13 – The Experience William Wants Every Customer to Have• 35:03 – Closing Invitation and Podcast Outro👣 Related Topics:Lehi Small Business • Food Trucks • Family Business • Entrepreneurship • Local Restaurants • Colombian Entrepreneurs • Utah Food Scene • Community Leadership • Main Street Lehi • Roots and Branches of Lehi🎧 Listen to More Roots & Branches of Lehi:Apple: [https://apple.co/40J53Ln](https://apple.co/40J53Ln)Spotify: [https://open.spotify.com/show/7BC8a3YpULFYMSRgtfqF7v](https://open.spotify.com/show/7BC8a3YpULFYMSRgtfqF7v)YouTube Playlist: [https://youtube.com/playlist?list=PLlz4rzd_rsGZcR4Kscsck4ez_bWSLCuwM](https://youtube.com/playlist?list=PLlz4rzd_rsGZcR4Kscsck4ez_bWSLCuwM)🏠 Ready to go from renting to rooted?https://workharding.com/start#RootsAndBranches #LehiUtah #CommunityStories #WorkHardMortgage #FromRentsToRoots #SmallBusiness #FoodTruck #Entrepreneurship #MainStreetLehi #LocalBusiness