The story behind Posse with founder and creative director Danielle Mulham

In Episode 38, Lilli and Emily are joined by Danielle Mulham, the founder and creative director of Posse. Dani shares the story of Posse, a brand that has made waves in the fashion industry for leading the way in ‘quiet luxury’ and its focus on simplicity, craftsmanship and classic modernity.Dani gives us a glimpse into her world, sharing what she does as the founder and creative director of Posse. She walks us through a typical day in her life, balancing creativity, management, and motherhood. Dani shares how the idea of Posse was born and the inspiration behind the brand's unique identity. She delves into what she loves most about running her own business, as well as the most challenging aspects of being your own boss. Dani highlights some of the core looks that have made Posse so recognisable and loved by its audience, and she shares insights into creating a brand that stands the test of time. Of course, the girls had to know more about the viral moment involving Sofia Richie and Megan Markle, and Dani shares the story and how this has impacted Posse. Join us for an inspiring conversation with Danielle Mulham, where we uncover the story behind Posse and the passion that drives its success.Discover the world of PosseFollow: Posse Shop: Discover the world of PosseRead: Vogue - Posse’s Danielle Mulham Shares Her Secret for Effortless DressingRead: Vogue - This Australian label is behind the style set’s favourite less-is-more leisurewearRead: Vogue - Is This the Coolest Brand on Instagram? Sofia Richie and Selena Gomez Are FansAll the usual bits and piecesWishlist: All things Elce this week!Shop Lilli’s autumn/winter wishlistShop Emily’s autumn/winter wishlistSubscribe to the Suddenly Thirty Substack where we collate all the things we’ve been into this week and share them with you.Follow us on Instagram @suddenlythirtypodcast to stay up to date with what we’ve been up to, behind the scenes and future episodes.The Suddenly Cap is on sale – shop the girls go-to caps for 20% off. Discount automatically applied at the checkout. Hosted on Acast. See acast.com/privacy for more information.