EPISODE · Nov 11, 2023 · 29 MIN
The story behind the evolution of a clinical brand
from On Strategy Showcase · host Fergus O’Carroll
A 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of Advertising Effectiveness Program for sponsoring this episode.
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