The story behind the evolution of a clinical brand

What this episode covers

A 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of Advertising Effectiveness Program for sponsoring this episode.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 29 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on November 11, 2023.

What is this episode about?

A 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of...

Can I download this On Strategy Showcase episode?

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