The Story Behind The Numbers, with SumUp & BCG

Embedded Finance is transforming how software platforms serve small businesses, creating new revenue streams while solving critical customer pain points.In this episode of Adyen Presents: Embedded Finance, host Hemmo Bosscher explores the evolving landscape of embedded financial products through two illuminating conversations with Max Zevin, Partner at Boston Consulting Group, and Jakob Carstens of SumUp, who share insights on market opportunities and real-world implementation.[13:53] The Future of Full-Suite Financial Products[21:35] SumUp's Journey from Payments to Platform[32:38] Evolution of Merchant Cash Advances: From Crisis to Growth[42:44] Global Expansion: Navigating Different Markets[47:44] Building the Future Operating System for Merchants[52:22] Key Advice for Platform Founders[55:09] Final Thoughts on Embedded Finance Opportunities Adyen Presents: The Embedded Finance Podcast is handcrafted by our friends over at: fame.so