The story behind Tinder's "It Starts with a Swipe"

from On Strategy Showcase · host On Strategy Showcase

Stephanie Danzi, SVP, Head of Global Marketing at Tinder and Mischief's EVP Strategy, Ed Gunn join me to share the story behind Tinder's reframing of its misplaced reputation as simply an app for hook-ups. Thanks to Tracksuit (affordable brand tracking) and The Master of Advertising Effectiveness (MAE) Program for making this episode possible.

Episode metadata supplied by the publisher feed · Published Jan 26, 2025

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The story behind Tinder's "It Starts with a Swipe"

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