The story behind Truth’s Grand Effie winning anti-vaping campaign

from On Strategy Showcase · host Fergus O’Carroll

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.

Episode metadata supplied by the publisher feed · Published Jul 1, 2023

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The story behind Truth’s Grand Effie winning anti-vaping campaign

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