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The story behind Truth’s Grand Effie winning anti-vaping campaign episode artwork

EPISODE · Jul 1, 2023 · 40 MIN

The story behind Truth’s Grand Effie winning anti-vaping campaign

from On Strategy Showcase · host Fergus O’Carroll

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.

What this episode covers

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.

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The story behind Truth’s Grand Effie winning anti-vaping campaign

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 40 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on July 1, 2023.

What is this episode about?

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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