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The STORY Chapter of the Coach’s Marketing Journey Course episode artwork

EPISODE · Aug 5, 2025 · 10 MIN

The STORY Chapter of the Coach’s Marketing Journey Course

from Better Bolder Braver · host Frances Fogel, Cheerleader-in-Chief

In this episode of the Better Bolder Braver Podcast, Betty and Bruno dive into Chapter 3 of The Coach’s Marketing Journey, which is all about the power of storytelling for coaches.This chapter guides you in confidently and authentically sharing your story with potential clients, while keeping their journey at the heart of your message. You’ll learn how to weave empathy and authority into your narrative, explore the “Who, What, and Why” of marketing, and understand how to set boundaries and show vulnerability without stepping into the victim, persecutor, or rescuer roles.You’ll also discover the structure of a great story—from its compelling beginning to its meaningful end—and get practical exercises to craft and pitch your coaching story in a way that inspires trust and connection.If you want to tell your story with confidence and purpose, this episode will guide you through a process that makes your marketing both human and effective.Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey

What this episode covers

In this episode of the Better Bolder Braver Podcast, Betty and Bruno dive into Chapter 3 of The Coach’s Marketing Journey, which is all about the power of storytelling for coaches.This chapter guides you in confidently and authentically sharing your story with potential clients, while keeping their journey at the heart of your message. You’ll learn how to weave empathy and authority into your narrative, explore the “Who, What, and Why” of marketing, and understand how to set boundaries and show vulnerability without stepping into the victim, persecutor, or rescuer roles.You’ll also discover the structure of a great story—from its compelling beginning to its meaningful end—and get practical exercises to craft and pitch your coaching story in a way that inspires trust and connection.If you want to tell your story with confidence and purpose, this episode will guide you through a process that makes your marketing both human and effective.Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey

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The STORY Chapter of the Coach’s Marketing Journey Course

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This episode is 10 minutes long.

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This episode was published on August 5, 2025.

What is this episode about?

In this episode of the Better Bolder Braver Podcast, Betty and Bruno dive into Chapter 3 of The Coach’s Marketing Journey, which is all about the power of storytelling for coaches.This chapter guides you in confidently and authentically sharing your...

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