The Story Framework That Makes Senior Leaders Say Yes

from RESONATE · host Shannon Jenkins

💌 Download the Story Guide here. What if the reason your ideas aren’t getting approved… isn’t the idea itself—but how you’re communicating it?In this episode of RESONATE, communication and storytelling expert Shannon Jenkins breaks down the exact framework she teaches Fortune 500 leaders to turn complex ideas into clear, compelling messages that drive decisions.Drawing on real-world experience inside high-stakes meetings—and a powerful case study from Steven Sasson at Kodak—you’ll discover why even groundbreaking ideas fail to get buy-in… and what to do differently if you want decision-makers to say yes.If you’ve ever: Struggled to get approval for a project or budget Over-explained your ideas and lost your audience Felt like your message wasn’t landing with senior leaders The Framework: A powerful 3-step structure grounded in human psychology: Pain (or Possibility) → Proof → PayoffMusic by: Flood (Instrumental) by RYYZN

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This episode is 16 minutes long.

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This episode was published on April 28, 2026.

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