The Story: Lego en México: las piezas se acomodan para el...

What this episode covers

El nearshoring ha transformado el panorama de la manufactura global en los últimos años. Pieza por pieza, como si fuera un set de Lego, las compañías internacionales han armado una nueva tendencia de comercio internacional para acercar las operaciones de manufactura a los mercados de consumo más importantes, con el fin de eficientar sus procesos y sobreponerse a desafíos logísticos que escenarios como la pandemia o las tensiones entre China y Estados Unidos han exacerbado. Lego es una de las empresas que se ha sumado a este trend. En 2023, anunció una millonaria inversión para modernizar su planta en Monterrey y convertirla en la más importante del grupo. ¿Qué significa México y el nearshoring para los planes de la compañía? Te lo contamos en este episodio de The Story. Escucha The Story todos los domingos en tu plataforma de streaming favorita. Un producto de GBM.

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How long is this episode of GBM | Markets & News?

This episode is 11 minutes long.

When was this GBM | Markets & News episode published?

This episode was published on March 9, 2024.

What is this episode about?

El nearshoring ha transformado el panorama de la manufactura global en los últimos años. Pieza por pieza, como si fuera un set de Lego, las compañías internacionales han armado una nueva tendencia de comercio internacional para acercar las...

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