The Story Of 22Ours : From Millions to Thousands. Rebuilding 22Ours with Volo Ganca

Most entrepreneurship stories are told after the comeback has already happened. This conversation is different because Volo Ganca and 22Ours are still rebuilding.A simple TikTok video introduced me to Volo’s story. In it, he revealed how a company that once had millions in its account was left with thousands. His decision to document the journey publicly pushed me to invite him onto the podcast and understand what really happened behind those numbers.Volo is the Managing Director of 22Ours, an African sports media and content marketing agency. In this episode, he speaks honestly about rapid growth, leadership, business mistakes, retrenching staff, losing confidence and fighting to rebuild the company.We also discuss what money in the bank can hide about the true health of a business, the importance of knowledge and relationships, and why African sports storytelling remains undervalued.This is not a completed success story. The comeback is still being written.CHAPTERS00:00 - Intro02:15 - The TikTok video that inspired this episode06:03 - Volo’s life and business update06:27 - Why Volo publicly shared the decline of 22Ours08:15 - How 22Ours went from millions to thousands09:47 - When Volo realised 22Ours was in trouble17:30 - The public response to Volo’s viral TikTok video20:00 - What is 22Ours?22:28 - How 22Ours became a serious sports media business and worked with SuperSport31:24 - What 22Ours looked like at its peak34:15 - Did 22Ours grow faster than its systems and leadership?35:22 - Volo’s advice on rapid business growth and scaling37:28 - The business mistakes hidden by millions in the bank41:00 - Losing money but keeping knowledge, relationships and reputation42:00 - Who was Volo at the height of his business success?43:39 - Losing confidence, rebuilding publicly and retrenching staff48:47 - Why Volo refuses to give up on 22Ours52:57 - Why African sports storytelling remains undervalued55:36 - Are brands genuinely investing in African sports culture?58:52 - Volo’s advice for young entrepreneurs59:47 - Volo’s one-year comeback vision for 22Ours1:00:27 - Outro