The story of Felix Gray and they're attempting to solve eyestrain, fashionably. | David Roger (006)

David Roger, Felix Gray Co-Founder and CEO, joins the show to discuss the early days and how he and his team have made blue light filtering eye-wear actually, cool. (4:15) “I liked to argue” (6:40) How Felix Gray came about (10:40) “We went out to investors and they said: Yeah, good luck.” (14:30) Trying to turn off and find time outside of Felix Gray (17:20) Why CX is the most important job to our brand (19:00) Changing the framework for decision making (21:40) Our future and expanding into the youth market (24:35) Quick hit Q&A Let us know what you thought: [email protected] Would you like to be a guest on SMB.FM? Send us an email at the address above. Find more about Felix Gray at: https://shopfelixgray.com/