EPISODE · Feb 20, 2026 · 1H 10M
The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice
from Brick by Brick: Building Insurgent Brands · host DSG Consumer Partners
In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch.What followed was a masterclass in brand building, quick commerce strategy, and founder resilience.In this episode, we cover:Why Kiran left the Apsara family business after 8 yearsHow GoZero entered a market with 5 existing competitors and still wonGetting rejected by Swiggy/Instamart and pivoting to Zepto firstThe quick commerce playbook every D2C founder needs to hearBlinkit vs Zepto vs Instamart , what's actually differentShould new brands go exclusive on one platform? Kiran answersThe dark first 3 months of GoZero and how he pushed through self-doubtWhether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold.Visit DSGCP: https://www.dsgcp.comSubscribe for more deep dives into how great consumer brands get built.You can also watch the full episode on the DSGCP website.
What this episode covers
In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch. What followed was a masterclass in brand building, quick commerce strategy, and founder resilience. In this episode, we cover: Why Kiran left the Apsara family business after 8 years How GoZero...
NOW PLAYING
The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m