The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice

In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch.What followed was a masterclass in brand building, quick commerce strategy, and founder resilience.In this episode, we cover:Why Kiran left the Apsara family business after 8 yearsHow GoZero entered a market with 5 existing competitors and still wonGetting rejected by Swiggy/Instamart and pivoting to Zepto firstThe quick commerce playbook every D2C founder needs to hearBlinkit vs Zepto vs Instamart , what's actually differentShould new brands go exclusive on one platform? Kiran answersThe dark first 3 months of GoZero and how he pushed through self-doubtWhether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold.Visit DSGCP: https://www.dsgcp.comSubscribe for more deep dives into how great consumer brands get built.You can also watch the full episode on the DSGCP website.