The story of Joe, some luck, and a little shoe company from England.

Joe Foster and his late brother, Jeff, worked in the family business. Their family made shoes, and had done so for generations; in fact his grandfather invented the spike running shoe in the late 1800's.  Joe and Jeff eventually decided to go their own way and start their own athletic shoe business called 'Mercury Sports Footwear' which quickly pivoted into the company we now know as REEBOK. This is Joe's story about how he took on the world one step at a time. LINKS FOUND IN THIS EPISODE Joe Foster Heritage BOOK: Shoe Maker by Joe Foster Reebok Bata Footwear Authentic Brands