The Story of Stories episode artwork

EPISODE · Mar 16, 2026 · 56 MIN

The Story of Stories

from The Next Big Idea · host Next Big Idea Club

What do the campfire, printing press, motion picture, and smartphone have in common? They're all storytelling technologies. Each one gave us a new medium through which to transmit tales, reshaping how we think, what we believe, and who holds power. And we may be on the brink of the most disruptive one yet. In his new book, The Story of Stories, Kevin Ashton traces the million-year arc from fireside gossip to the screen in your pocket. Now, with AI-generated imagery and displays approaching the resolution of the human eye, we're heading somewhere new: a world where we may not be able to tell the difference between a story and reality. Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠[email protected]⁠⁠. We love getting fan mail. Sponsored By: Bitdefender — Get 30% off your plan at ⁠bitdefender.com/idea⁠ Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Episode metadata supplied by the publisher feed · Published Mar 16, 2026

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