The Story of the Knotts - Marriage, a Baby & Starting Businesses #132

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling.  [00:01 – 11:04] Opening Segment We introduce the topic of today We give a little bit of background of our journey We have been happily married since 2016 Started the agency while dating Kelley talks about her background Comes from a healthcare family background Got her first job as a physician liaison  Create a huge network in Atlanta of hundreds of physicians Justin shares about his background Studied Finance and Investments Worked for an early-stage Investment company in Orlando Met Kelley and dive deeper into marketing [11:05 – 18:09] The Start of Our Agency Business  Justin uses his entrepreneurial skill to put the ideas into practice Kelley was passionate about physician outreach while Justin was taking the range of digital landscape We talk about Physicians Liaison University  Training platform to support physicians liaisons  Physicians Outreach Solution  Kelley talks about Intrepy Healthcare Marketing The full-service healthcare marketing solution when it comes to digital solutions Justin talks about Kelleys personal brand which is kelleyknott.com Focused on the thought-leadership and liaison standpoint Healthcare marketing advice We talk about what’s coming out next year in our companies [18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing Justin talks about the Patient-Centric Marketing Program How do we attract, engage and convert patient Helping physicians to connect with patients in better ways Justin talks about the services that we offer especially in the digital marketing side Every service is different based on the sub-specialty of clients We talk about the team members of Intrepy [27:05 – 31:44] Our Contracts with Clients We choose our clients very carefully Develop long term partnerships and affiliations When you partner with us, your property is your property Everything that we develop for you is your property  6 months contract length to prove our word and values Being transparent about our data [31:45 – 39:19] Closing Segment Kelley gives some advice for healthcare marketer and partners who works together  Justin shares some realizations about their journey We talk about the big difference since when we started  Final words   Tweetable Quotes: “Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott  “It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing. ” – Justin and Kelley Knott Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott