The Story Tells Itself

It's almost a perfect scenario in marketing when you're at a place where the story practically tells itself.  Great brand with history and reputation.  Great people with a real passion for what they do.  Great products that you just can't get enough of.  Our guest today is proud to be in that place.  Listen in on my conversation with Aaron Oelger, Vice President of Sales and Marketing at Hodgdon Powder, a major manufacturer of smokeless powder for the ammunition industry.  Aaron shares his thoughts on what's working in strategic marketing, the importance of knowing your customer, the value of authenticity, what it takes to be a good marketer, and more.