The Story That's Holding You and Your Company Hostage with Tom Asacker

Guest: Tom Asacker, an artist, award-winning inventor, screenwriter, professional magician, and author of several best-selling books on belief, human behavior, and personal transformation. Overview: The story your company tells about itself can be an important part of your brand, your history, and your culture. But companies can also become so wrapped up in their stories that they lose sight of everything they're capable of accomplishing. On today's show, Tom Asacker discusses the power and limitations of your business' story and how CEOs can rewrite their narratives to Make BIG Happen.