The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27 episode artwork

EPISODE · Dec 17, 2025 · 27 MIN

The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27

from Behind the Stems · host Ash Wheelhouse

For years, I told myself I didn’t want high-budget weddings. I said they were boring. Too basic. Too polished. Too “not me.” But the reality was they scared me and I was avoiding doing the hard workSo I criticised them instead of chasing them. In this episode, I unpack the stories that kept me stuck under $10K weddings and the mindset shifts that helped me move into higher-spend work, work less, and enjoy my business again. If this hits close to home, I’ve left a free resource for you with 3 simple caption tweaks to help your marketing start attracting higher-budget clientsClick here to grab it! Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!

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The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27

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