The Storytelling Formula That Makes People Actually Listen | Philipp Humm

Most people think great storytellers are born with natural talent. They're wrong. In this conversation, storytelling expert Philipp Humm explains why storytelling is actually a learnable skill—and why it may be the most valuable communication skill for entrepreneurs, leaders, investors, parents, and anyone who wants to influence others. You'll discover: ✔️ The 3 elements every unforgettable story needs ✔️ Why most public speaking advice actually makes you worse ✔️ How to become a confident speaker without memorizing speeches ✔️ The storytelling framework entrepreneurs should use to sell ideas naturally ✔️ Why emotion beats information every time ✔️ How impromptu speaking builds confidence faster than rehearsing scripts ✔️ The psychology behind stories that people remember for years ✔️ Why authenticity isn't about perfection—it's about connection Whether you're raising capital, leading a team, pitching clients, creating content, or simply trying to become a better communicator, these storytelling principles will transform how people listen to you. One of the biggest takeaways? People don't remember information. They remember stories. And the best part is—you don't need extraordinary life experiences to become a great storyteller. You simply need to learn how to tell everyday moments in a way that creates surprise, emotion, and vivid imagery. If you want to become a better speaker, leader, entrepreneur, salesperson, or content creator, this conversation is packed with practical techniques you can start using today. TIMESTAMPS 00:00 Intro 00:49 Meet Storytelling Expert Philipp Humm 01:50 Why Philipp Became a Storytelling Coach 03:38 The 3 Ingredients of Every Great Story 06:53 Jake Critiques His Own Story 07:38 The Biggest Storytelling Mistake People Make 09:44 Why TED Talks Often Feel Fake 11:37 The Surprising Power of Stories in Business 14:17 The Two Stories Every Entrepreneur Must Master 15:33 Gino's Origin Story (A Story Done Right) 18:18 How Long Should a Story Be? 21:14 Customer Stories vs. Boring Case Studies 23:24 Public Speaking Tips That Actually Work 25:20 Live Impromptu Speaking Challenge 30:13 Storytelling vs. Public Speaking 35:00 How to Make Stories More Memorable 37:30 The Confidence Exercise That Changed Everything 41:02 Why Memorizing Speeches Hurts You 42:20 How to Practice Speaking Every Day 44:00 Turn "How Are You?" Into a Great Story 45:20 The Fastest Way to Become a Better Speaker 47:07 Final Takeaways on Storytelling & Leadership 49:04 Outro 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.