The Strand’s Second Act: Reviving Pontiac, Michigan’s Landmark

In this episode, Chuck and Brenda sit down with Alex Resnick, the Executive Director of the Flagstar Strand Theatre in Pontiac, Michigan. Alex shares the fascinating history of this century-old landmark—from its Vaudeville roots to its $20 million restoration. You’ll hear how the theater is acting as an economic engine for downtown Pontiac, the addition of a new art gallery, and why you might see the Executive Director mopping floors one minute and booking Grammy-nominated artists the next.Key Takeaways from the Conversation* A Storied History: The Strand opened in 1921 for Vaudeville and silent films. It survived the demolition of historic buildings in the 80s (partly due to its stint as a “Triple X” cinema) before being beautifully restored and reopened in 2017.* More Than a Stage: Under the leadership of the Westberg brothers and the Encore Performing Arts Center, the Strand has transformed into an arts campus. This includes a second-floor rotating gallery and upcoming community education programs for youth and adults.* Economic Catalyst: Alex discusses how the theater helps drive traffic to local businesses like Fillmore 13 Brewery and helps change the perception of downtown Pontiac.* The “Marquee” Experience: During the pandemic, the theater stayed alive by putting bands on top of the outdoor marquee to perform for the street—a tradition that continues today with the city’s partnership.* Upcoming Highlights: Look out for performances by Sierra Hull and Mike Campbell & The Dirty Knobs, plus the return of the Pontiac Youth Theater intensive.Tips for Your Visit* Parking: Free parking is available near the corner of Wayne and Water Streets (near the Coney Island). Street parking and paid lots are also available.* Membership: For $400, frequent guests can get a guaranteed parking spot with their name on it, a free drink at shows, and meet-and-greet opportunities.* Pre-Show Ritual: Alex recommends grabbing the Chicken Club or a pizza and a War Cry IPA at Fillmore 13 Brewery right across the street.Organizations & People Mentioned* Flagstar Strand Theatre – The historic heart of downtown Pontiac.* Encore Performing Arts Center – The nonprofit partner focused on theater operations and programming.* Fillmore 13 Brewery – Local craft brewery and eatery located across from the theater.* Paint Creek Center for the Arts – Collaborator for the theater’s gallery installations.* City of Pontiac – Partner for the Marquee concert series and Juneteenth events.* Zach Curtis Art – Local artist known for his Pontiac skyline series, painted on salvaged Phoenix Center canvas. Get full access to Life In Michigan at lifeinmichigan.substack.com/subscribe