The Strategic Enemy
from Amtower Off-Center
Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy. Topics include: Building your brand with an "enemy" in mind Branding mistakes entrepreneurs make The power of saying NO to maintain focus Why brand extension does not work Creating a category where you can be first
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of Amtower Off-Center?
This episode is 38 minutes long.
When was this Amtower Off-Center episode published?
This episode was published on August 27, 2025.
Can I download this Amtower Off-Center episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.