The Strategic Genius of Taylor Swift

from The Next Big Idea Daily · host Next Big Idea Club

Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Episode metadata supplied by the publisher feed · Published May 8, 2025

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The Strategic Genius of Taylor Swift

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