The Strategic Imperative: Building Brand Equity Through Integrated Marketing Communication in the Digital Age

In the digital age, Integrated Marketing Communication (IMC) is crucial for building strong brand equity. This report defines IMC, contrasting it with traditional methods, and highlights its digital elements. It explores how IMC boosts brand awareness, shapes image, and fosters loyalty. Focusing on Bangladesh, the report details the nation’s digital landscape, challenges, and opportunities, offering insights from local brand successes to guide marketers in this evolving market.