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The Strategist
from Stockyard Sessions
In this episode of Stockyard Sessions, Victoria Lawrance sits down with Sam Johnsson, CEO of Farm Owners Academy. Sam grew up on Kangaroo Island and spent a decade in engineering and construction consulting, leading a team of 65, before stepping back into agriculture five years ago. Today he works with farm owners across Australia and New Zealand on the business skills that sit around the technical side of farming: strategy, structure, mindset and long-term decision-making. The conversation covers why the top-performing farms in Australia make four to five times more profit than the average without doing things drastically differently, the two numbers Sam believes every producer should have a solid handle on, what "playing above the line" actually means, and how to approach natural capital opportunities like soil carbon so they support the long-term goals of the business. Sam also shares the personal moments that reshaped how he thinks about leadership, and why setting your business up to run whether you're there or not matters more than most owners realise. This podcast is brought to you by Atlas Ag, the team behind Atlas Carbon and Atlas Grazing.
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