The Strategy Behind A Business Podcast: How to Turn Your Voice Into Your Business’ Top Resource episode artwork

EPISODE · Jan 8, 2026 · 37 MIN

The Strategy Behind A Business Podcast: How to Turn Your Voice Into Your Business’ Top Resource

from Community · host Kristina Bartold

Two seasoned podcasters; Staci Millard from Small Business School and Kristina Bartold-Sorgota from Community are sitting down to give you the full truth behind why starting a podcast was one of the best investments they ever made in their businesses.Getting return on your podcast investment is about more than landing paid ad partnerships. Staci and Kristina pull back the curtain on their podcasting strategy and how they use podcasting to grow their businesses and their networks. They break down:Why a podcast can be your most valuable top-of-funnel content.How to use podcasting as a networking hack.The ROI of building relationships through podcast interviews.How to avoid common mistakes that drain your time and impact.The benefits of solo vs guest episodes.The secret to making your podcast searchable, shareable, and bingeable.Launch strategies that actually get your show noticed — yes, even without a huge following.Whether you podcasting without feeling much progress or you’re dreaming about getting your voice and your business more visible, this episode is the case for you to start podcasting!Connect with Staci: InstagramSmall Business School PodcastThrive AccountingMentioned in Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10’Mini MicShould I do Solo vs Guest Podcast Episodes?Episode with Kelsey Reidl: Rank on ChatGPTJoin the High Vibe Women Online CommunityDownload Our LinkedIn Starter PackWork with The Social Snippet!Join the Weekly Snippet!Send me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Episode metadata supplied by the publisher feed · Published Jan 8, 2026

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Two seasoned podcasters; Staci Millard from Small Business School and Kristina Bartold-Sorgota from Community are sitting down to give you the full truth behind why starting a podcast was one of the best investments they ever made in their businesses. Getting return on your podcast investment is about more than landing paid ad partnerships. Staci and Kristina pull back the curtain on their podcasting strategy and how they use podcasting to grow their businesses and their networks. They ...

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The Strategy Behind A Business Podcast: How to Turn Your Voice Into Your Business’ Top Resource

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