The Strategy Behind a Fast-Growing Plastic Surgery Practice

Building a successful plastic surgery practice isn't about growing as quickly as possible—it's about making the right decisions at the right time.In this episode, Robin Ntoh sits down on location with Dr. Collier Pace of Greensboro Plastic Surgery to discuss how he has thoughtfully scaled his independent practice in just two years. From expanding nonsurgical services and evaluating the addition of an in-office operating room to building a strong team culture, Dr. Pace shares the principles guiding his practice's continued success.Throughout the conversation, Dr. Pace explains how patient demand, provider utilization, and day-to-day operational insights help shape growth decisions. He also shares why incremental progress, rather than aggressive expansion, has been the foundation of his approach to building a sustainable, high-performing practice.The discussion also explores the future role of artificial intelligence in plastic surgery. From AI scribes and business intelligence tools to appointment management and patient communication, Dr. Pace offers a practical perspective on where emerging technologies can create value while preserving the personalized experience patients expect.In this episode, you'll learn:How to scale a plastic surgery practice without overextending resourcesWhy patient demand should drive growth and staffing decisionsThe importance of team culture in building a successful practiceKey considerations when expanding surgical and nonsurgical servicesWhere AI may have the greatest impact on practice operations and patient experienceHow technology can support growth while maintaining a high-touch patient journeyGuest:Dr. Collier Pace, Greensboro Plastic SurgeryGreensboro, NCHost:Robin Ntoh, VP of AestheticsNextechAbout Nextech:Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/