The Strategy Behind a Global Bestseller episode artwork

EPISODE · Apr 5, 2025 · 14 MIN

The Strategy Behind a Global Bestseller

from The Playbook · host David Meltzer, Entrepreneur.com

In today’s episode, I sit down with a bestselling author, teacher, and lifelong truth seeker whose work has helped millions define success on their own terms. From his early years teaching underprivileged students to building a global brand with Chicken Soup for the Soul, he shares the mindset and marketing moves that helped him turn 144 publisher rejections into nearly half a billion books sold. We get into what drives his obsession with personal growth, why he believes most human conflict starts with thought, and how he's managed to stay rooted in compassion, curiosity, and self-responsibility through it all.

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The Strategy Behind a Global Bestseller

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This episode was published on April 5, 2025.

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In today’s episode, I sit down with a bestselling author, teacher, and lifelong truth seeker whose work has helped millions define success on their own terms. From his early years teaching underprivileged students to building a global brand with...

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