The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

from Shopify Masters · host Lulu Ge, Serena Smith, Shopify

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Dec 18, 2025

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Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.

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The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

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