The Strategy: 'Best in Class' Marketing for Tech

This week's guest is Tina Eskridge, a Senior Director of Marketing at Microsoft. Tina is responsible for digital marketing, strategy and analytics, marketing technology, and inclusion with a focus on the delivery of best-in-class services. Before joining Microsoft in 2012, Tina spent more than 17 years in strategic roles across various industries. Tina started her career in supply-chain and marketing, which allowed her to get a full picture of what it takes to grow a successful business. Her journey continued to revolve around marketing but touched on several different aspects within organizations. Along this journey, Tina saw the value of connecting with people and growing her relationships. Connecting and meeting with people to not only improve business but to develop personal relationships is vital to her. This idea has become even more prevalent within the world we are currently living. Thanks for listening; we hope Tina's story helps inspire others to grow their tech career.