The Strategy of Strategy

Language philosopher Bry Willis takes a different approach to argue that growth is an outcome rather than a strategy, critiquing leaders who mistake aspirations for actionable plans. Using a baseball analogy, the author distinguishes between lagging indicators like runs scored and the leading indicators or specific behavioural changes that actually drive success. A genuine strategy requires a causal hypothesis that identifies specific environmental conditions and the precise interventions intended to influence them. Without this mechanistic focus, organisations often institutionalise luck by judging the quality of their decisions solely on unpredictable results. Ultimately, the source asserts that strategy must be falsifiable and based on a theory of "how" rather than a mere desire for improved numbers.👉 https://brywillis634737.substack.com/p/the-strategy-of-strategy