The Strengths and Weaknesses of Building in Public

Building in public is a trend that involves sharing raw and unedited content as a way to create a genuine connection with the audience. This approach allows for trial and error, engagement, and a focus on the learning process. It contrasts with heavily curated and finished content. In the age of short-form content dominance, building in public drives engagement, builds communities, and can be adjusted later if needed.Key Points• Building in public means sharing raw and unedited content.• The engagement and trial-and-error process is encouraged.• Heavily curated content is like a finished product.• Short-form content is currently dominating the content market.• Building in public drives engagement and builds community from the start.• It allows for flexibility and adjustment as the business evolves.• The focus shifts from just creating content to learning and growth.Best Quotes00:41 - 00:46• "When you build in public, in many cases, the expectation is that it's gonna be a little bit rough."04:19 - 04:25• "The default here, the smartest thing you can do, particularly while you're figuring it out, is build in public."04:55 - 04:59• "It allows you to focus more on the learning process as opposed to the content process." Connect with our host, Brian Mattocks:LinkedInEmailSchedule a Free Podcast Consult