The Struggle is Real

The Industry Relations Podcast is now available on your favorite podcast player! Overview This episode starts with Greg discussing Giant Steps' new MLS channel guidebook and the growing difficulty vendors face navigating organized real estate. Rob and Greg unpack how MLS relationships, site licenses, and enterprise deals have changed, why vendor distribution is getting harder, and how AI could completely reshape SaaS and real estate technology business models. The conversation then shifts into AI as "labor" rather than just software, token-based economics, infrastructure wars between Zillow, Compass, and the MLS ecosystem, and how the fallout from Sitzer/Burnett continues to reshape the industry. They also debate BLX, MLS cooperation, and whether MLSs are behaving more like governments than businesses. Key Takeaways Greg explains why MLS site-license deals are becoming rarer and why vendors increasingly need direct-to-agent strategies. Rob compares MLSs to government bureaucracies and argues vendors often need "lobbyists" to navigate the system. Discussion on AI shifting from a SaaS tool to a labor replacement model powered by compute and tokens. Rob and Greg explore how Zillow, Compass, and MLSs are competing to become the core infrastructure layer of real estate. Debate over whether BLX strengthens MLS cooperation or creates a path around traditional MLS systems. The long-term ripple effects of Sitzer/Burnett continue to reshape technology, brokerage, and listing distribution strategies. Links The MLS Channel Field Guide - From Giant Steps Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios