The Struggle With KOL Access in Todays World

Carsten Schnatwinkel and Jeanna Cooper join Tom Caravela to discuss the evolving landscape of KOL access in medical affairs. They address challenges in securing KOL access and the role of AI and digital tools in overcoming these barriers. The conversation explores the hybrid model's significance, the impact of virtual engagement on key performance indicators, and strategies for building strong KOL relationships. They also examine geographic and therapeutic variations, persistence and resilience strategies, and the importance of follow-up. The episode concludes with practical tips for increasing face time with KOLs and utilizing social media effectively.