The Subscription Economy and What the Arts Can Learn From It with Robbie Kellman Baxter

Why is the subscription model thriving in just about every consumer-facing sector yet in the arts is on the decline? Aubrey takes this question to Robbie Kellman Baxter, the world’s leading expert on subscription models. Aubrey and Robbie explore four areas where the arts are doing it differently, and what we can do to update our own practices to maximize the important revenue streams we need: subscriptions, memberships, and donations.Resources:The Forever TransactionThe Membership Economy