The Subscription Reinvention – What's Next for Subs?

For a while, subscriptions were hailed as the holy grail of eCommerce.Launch one, sit back, count the money. Easy.Reality had…other plans.In this episode, Adam Pearce is joined by John Burke, Founder and Non-Executive Director of Craft Gin Club, to talk about how subscription models have evolved – and what separates the brands that last from the ones that quietly churn themselves into oblivion.This is a calm, grown-up look at subscriptions in 2026: less gimmicks, more value.They cover:– How subscription models have changed over the last decade– Why customers are more selective than ever– Loyalty vs lock-in (and why one kills brands)– What Craft Gin Club got right building long-term retention– Pricing, cadence and perceived value– Why “easy recurring revenue” was always a myth– What the future of subscriptions really looks likeAbout the GuestJohn Burke, Founder and Non-Executive Director of Craft Gin Club, one of the UK’s most established subscription brands built on curation, experience and community.About the HostAdam Pearce, Co-founder of Blend Commerce and eCom Collab Club®, helping brands grow without nuking margins or trust.LinksCraft Gin Club → https://www.craftginclub.co.ukBlend Commerce → https://blendcommerce.comeCom Collab Club® → https://www.linkedin.com/company/the-ecom-collab-club#subscriptions #ecommerce #retention #recurringrevenue #dtc #ecomcollabclub