The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content)

Why are some books, videos and audio so much "better" than others? Or rather, why do we consider so many to be dry and boring? The style of delivery matters, of course. A well-spoken audio, a well-crafted book is always going to stand out. Yet, all information can do with the cherry on top—namely, entertainment. In this podcast, we're going to explore why entertainment is so crucial and how much is too much. Next Up: How To Create Your Information Product In Four Layers (And Why It Appeals To Clients)