The Sun Care Market in Western Europe

In this episode of Globalcast, Paula Flores, senior research analyst at Euromonitor, discusses sun care market performance in 2011, with a look at the challenges and opportunities for manufacturers in the upcoming years.Hear about:·         Sun care industry performance in recent years·         Developments and trends in sun care and sun protection·         New product developments, such as spray-on sun protection·         The challenges and opportunities for sun care heading into 2012Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.