EPISODE · Jan 31, 2021 · 54 MIN
The Sunday Read: 'The Forgotten Sense'
from The Daily · host The New York Times
“Smell is a startling superpower,” writes Brooke Jarvis, the author of today’s Sunday Read. “If you weren’t used to it, it would seem like witchcraft.”For hundreds of years, smell has been disregarded. Most adults in a 2019 survey ranked it as the least important sense; and in a 2011 survey of young people, the majority said that their sense of smell was less valuable to them than their technological devices.The coronavirus has precipitated a global reckoning with the sense. Smell, as many have found in the last year, is no big deal until it’s missing.This story was written by Brooke Jarvis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android. For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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“Smell is a startling superpower,” writes Brooke Jarvis, the author of today’s Sunday Read. “If you weren’t used to it, it would seem like witchcraft.” For hundreds of years, smell has been disregarded. Most adults in a 2019 survey ranked it as the least important sense; and in a 2011 survey of young people, the majority said that their sense of smell was less valuable to them than their technological devices. The coronavirus has precipitated a global reckoning with the sense. Smell, as many have found in the last year, is no big deal until it’s missing.
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The Sunday Read: 'The Forgotten Sense'
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