The Sunk Cost Fallacy

from Don Sowa's MoneyTalk · host Cumulus Providence

When you’ve made a substantial investment that goes badly, it’s not uncommon to see people stubbornly ride it out, or even double down in hopes of recovering their loses. Donna and Nathan discuss how cognitive biases like the sunk cost fallacy can lead to compounding losses, and how investors can avoid becoming their own worst enemy. Also on MoneyTalk, 401k mistakes to avoid, and Stock Trivia: Battle of the Sowas. Hosts: Donna Sowa Allard, CFP®, AIF® & Nathan Beauvais, CFP®, CIMA®, CPWA®; Air Date: 7/30/2026; Original Air Dates: 3/28/2023 & 8/5/2025. Have a question for the hosts? Leave a message on the MoneyTalk Hotline at (401) 587-SOWA and have your voice heard live on the air! See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 3, 2026

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The Sunk Cost Fallacy

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