THE SUPER BOWL IS A MEDIA AND ADVERTISING PHENOMENON, WHY?: #MediaSnack Ep. 8

This week on #MediaSnack we'll be devoting the whole episode to consider one of the most significant and famous media events of the year. It's a #SuperBowl special!With the big game just a few weeks away we will consider :- why the Super Bowl is still considered such a powerful advertising opportunity for brands in the digital age?- how does the Super Bowl work from a media perspective?- what does it cost to buy a spot in the Super Bowl?- who are the major Super Bowl advertisers this year?- we consider why do brands prize Super Bowl spots so highly?- how have brands used digital and social channels like YouTube and Facebook to extend the impacts and views of their Super Bowl commercials? We will meet Stephan Schwarz, Business Analyst at ID Comms who gives us some of the social media numbers and trends behind the Super Bowl advertising.Finally, we look at the good and bad of Super Bowl advertising and consider why this is such a one off event and not something which raises the bar of brand communications consistently across the year.