The Super CMO Show - Amit Tiwari (#004)

Let's know what you liked and learnt! Amit Tiwari is a Martech Leader with a new-age marketing approach for new marketing technology enablement. His experience includes a crucial role in the modernization and transformation of marketing technologies. Amit has vast knowledge in managing all aspects of the product lifecycle from concept development to launch in both B2B and B2C platforms. He is currently the Global Head of the Marketing Demand Centre at Tata Consultancy Services. Earlier Amit held leadership positions in Philips - where his eight year tenure saw him grow from Country Manager to Director of Marketing for the Indian Subcontinent and subsequently at Havells where Amit spent four years as the VP of Marketing playing a key role in all the four power brands. - Lloyd, Crabtree, Standard and Reo. In his current leadership position at TCS as the Global Head of Marketing Demand Centre, Amit is deeply involved in building a network and influence senior, cross-functional leaders to align technology solutions and business processes to drive marketing transformation, provideing strategic direction for integrating marketing technology products with other technologies & platforms and defining the marketing technology strategy that enables customer engagement and relationship marketing business priorities.In this marketing masterclass with Swami, Amit Delves into:What Inspired Amit to take up MarketingHeading the Global Demand Centre @ TCSWhy Marketing Needs To Reclaim Its Seat At The TableBalancing Act Between Marketing Metrics and Business MetricsRunning A Business: Being a CMO Versus Being A Business HeadStrategies To Balance Marketing Functions as a CMOHow Marketers Can Be Agile - Real Life ExamplesManaging Trade Partners As A MarketerBalancing Budgets Across Marketing InitiativesAd Agencies Need To be Integrated Marketing AgenciesThe Marketing Narrative Needs To ChangeCreating A Unified Briefing Format Across AgenciesMarketers Need To Be Jack Of All Trades & Master Of OneWorking in a Global Role At A Tech CompanyAmit's Career TrajectoryHow a Tech Company Can Adopt MarketingCross Pollinating Marketing Principles & Practices Across Categories... and much more.Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon MusicWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with Amit: https://www.linkedin.com/in/amit-tiwari-marketing-leader/Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/Connect with Vignesh: https://twitter.com/hrorqConnect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: www.contraminds.com#StrategicPlanning #EnterprisePlatforms #AgileMarketing, #CuratedCustomerExperience #DigitalMarketingTransformation #GoToMarket #MediaPlanning #BrandStrategy #ChannelManagement #ProductDevelopment #NewProductLaunches #BrandArchitecture #MarketingCampaigns #Promotions #MarketInt🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds